Our Global Impact.
Cultural: We started the Vegan Fashion conversation in mainstream media.
Our historic concept and creative direction permanently impacted how media perceived Vegan Fashion. Our work was featured in over 2000 publications, creating a media impact of $60MM+ across all continents. This cultural shift revolutionized vegan fashion and influenced how businesses had to evolve in order to appeal to consumers today and in the future.
Consumers: We are inspiring our audience to support better fashion.
We are working to inspire radical change in the way that our clothing is sourced, produced and consumed. We are pushing for greater transparency from brands and engaging our community through creative concepts, innovative events and inspiring informative content.
Industry: We support brands in their transition to sustainable practices.
A new generation of purpose-led brands promises to improve the world by offering consumers ethical, sustainable purchase choices, but their success depends on scale. For this reason, we launched Vegan Fashion Library, the first sustainability accelerator of its kind.
Systemic: we advocate to transform the entire system.
The issues in the fashion industry never fall on any single person, brand, or company. We focus on creating an ecosystem around values that are truly impactful for humans, non-humans and the planet. We do this through: research, education, collaboration, mobilisation and advocacy.
